Case study: Café Ricco
Background: Cafe Ricco is a small business located just off the main shopping area of Staines high street in Middlesex. Main competitors are Costa Coffee, Baker’s Oven, Gregg’s, and McDonald’s, all of which are located on the main shopping area. The shop does have one advantage - it is located near the Centrica Head Office; workers often come in for a break or lunch.
Brief: Cafe Ricco wants to drive sales from the busy high street where footfall is high, at the same time, maintain the right image for corporate customers.
Solution: the strapline "Love, Coffee, Love Food, Love Life,” was introduced. The slogan was incorporated into flyer designs, which were distributed in the high street. A website with a menu was designed for the workers in the offices promoting special offers and new products etc. A Flash intro web page presents Cafe Ricco as a sophisticaed ‘high end’ café, which appeals to more refined tastes; appropriate for the office newcomer. The designs of ‘point of sale’ posters communicate clear messages that are consistant with the style and direction of the business’ objectives. The look and feel of the designs competes with larger high street brands without compromising its corporate appeal.
Summary of work done:
Branding / copywriting - strapline, slogan design
Strategy
Brainstorming
Ideas, concepts - introduced online food menu
Art direction
Photography
Artworking
Graphic design
Website - Flash animation
Script writing
Case study: Cocoa Hair Design
Background: directors of Cocoa Hair Design had acquired a beauty salon in Keynsham, Bristol. The previous owners had established a respectable reputation in the town being very popular with OAPs. However, the new owners want a new start whilst building on the existing demographic
Brief: CHD want a new image that allures clientele with contemporary taste. The owners had preselected the name “Cocoa Hair Design” as a tribute to the Cadbury's chocolate factory located only a few yards away.
Solution: a new logo was introduced, which communicates a fresh look the directors aspire to. Various marketing material designed include promotional vouchers, business cards, and a printed price list. A website with an animated Flash intro set the scene for online followers by presenting a sense of sophistication and style as one enters the site.
Results: The design work and branding is consistant with the director’s vision to allure younger, sophisticated and fashion conscious client.
The website is a point of pride for the business and was promoted at the Longwell Green cinema before the showing of latest blockbusters.
Summary of work done:
Branding – logo design
Brainstorming, ideas, concepts – online animation of philosophical quotes
Website - Flash animation
Art direction
Photography
Graphic design – logo, promotional material, cards, and price list
Artworking
BARCELONA
Case study 1: "Party Time”
Brief: BarCelona is a restaurant and bar located in Kingswood, Bristol. New nights of entertainment were introduced to promote less busy nights. The aim was to promote a supervised party night, serving only soft drinks, designed for teens aged 13 to 17 years.
Solution: the design of flyers, and the strapline "Party Time.”
Results: the bar is recognised as a place of socialising by teenagers as they enter into adolencence and adulthood.
Summary of work done:
Copywriting, strapline - “Party Time”
Graphic design
Artworking
Case study 2: BarCelona - “Time 2 Shine”
Brief: to promote a new karaoke competition that ran alongside the X-factor television series. The strategy was to allure fans of the television series to participate in a singing competition, organised by the owners; and staged at the bar.
Solution: the creation of a new brand identity that appeals to all ages that typically watched the X - Factor. A logo was created; inspired by the “X – Factor” identity. The creation of the slogan: "Time 2 Shine," and shortened to "T2S," alluring younger crowds with curiosity and interest.
Results: flyers, posters, banners were created and BarCelona contiuned to discuss future ideas.
Summary of work done:
Branding
Strategy
Brainstorming
Ideas,
Concepts – strapline/logo
Copywriting – strapline; “Time 2 Shine”
Art direction,
Photography selection
Artworking and graphic design
Case study: G&S
Brief: to market a small painting and decorating business to up market suburban homes in Surrey.
Solution: a stylish flyer displaying beautiful samples of work the firm had done. The use of copywriting conveys depth and sophistication. The idea of exploring every homeowner’s urge to improve one’s abode. This put forward the idea that one can be an interior designer without having to do the hard work of DIY. The concept put forward the idea that the firm were “dream makers” and not just any ordinary painting and decorating contractor.
Summary of work done:
Branding – logo
Strategy
Brainstorming
Ideas
Concepts - “dream maker” idea
Art direction
Copywriting – “ You make the dreams, we’ll make them a reality”
Photography selection
Artworking
Graphic design - flyers and business cards
Case Study: Avalon Fisheries
Background: Vic Bush owns a fishery in Somerset, overlooking The Glastonbury Tor; a 5th century fort called St. Michael’s Tower perched on a rock hill. The Tor is a distinct piece of local history and is regarded by many to be a national treasure.
Brief: to revamp the extisting website and to give the business a fresh new look.
Solution: A logo was created incorporating the Glastonbury Tor with a figure of a fisherman casting a line.
Summary of work done:
Branding - logo design
Photo selection
Graphic design - website
Case study: Lusitania Driving School
Background: Armando is a self-employed driving instructor seeking to promote his business to students and people who would otherwise choose rivals such as BSM or AA.
Brief: to brand the business in a way that rivals the larger and more established brands.
Armando is originally from Portugal and request designs that compliment his identity.
Finally, the design of an eight-page ‘record of progress’ booklet for Armando's students. This would include two promotional vouchers integrated into the pages to lure more students.
Solution: logo design, flyer design, and an 8-page booklet.
Summary of work done:
Art direction
Photo selection
Artworking
Graphic design